It is both ways, right? The idea is that at the end of the day the healthcare has two focuses. One is patient care, which is crucial. Everything we do has to be driven by patient care. If things that you do are not helping the patient, it has no meaning.
The second is the diagnostic side to make sure that the physician is not missing a gap in care and that diagnostic part obviously also has relevance with the revenue side. What we have seen is there are a lot of patient portal and patient engagement platforms available, but there are smaller which strictly do on the Meaningful side, that means there is a notification, the patients can use certain stuff, but it has not got like a chronic care management, which requires a lot of care plan oversight and a lot of things, and many of the EHR and patient portals do not have that build in.
So MyPersonalChart is like an open kind of architecture for patient engagement where you can create alerts, you can create a milestone for the patient. So tomorrow if somebody gives a target that you need to walk 10,000 steps a day, you practically can integrate that into MyPersonalChart to see whether he is meeting that milestone, right? So it is almost like a personalized care plan management practically which you can plug into any EHR or patient portal that we have. With MessageSpectrum as a product on the messaging side and notification side and MyPersonalChart which is a complete cloud-based patient engagement, it has a very nice API connectivity that can be utilized by pretty much anyone for connecting to the existing.
So again it talks about the gap in the workflow. You have an EHR, you have a patient portal. What are the elements that potentially might not exist. Yes, many other larger companies have that all nailed up. We are not talking about that, but we have 400 some products, right? And there are many other products that have yet to go in that direction as the development cost is pretty huge and their potential user base may not be as high. So, plug-ins will help them to deliver the end outcome which is wellness management and a better revenue for the practice